Translating complex IP into compelling ideas that drive action
Executive ghostwriting
An active and sustained social media profile can contribute a wide range of business benefits including enhanced reputation; higher brand, product or service awareness; market education and a platform for effective social selling.
Artechulate has supported more than 50 senior executives as they have sought to build their online profile and personal brand. For a variety of reasons - from market education to employer brand building to influencer and prospect engagement - CEOs and senior Directors have invested in Artechulate content programmes to get their message out. This activity has included:
Long-form LinkedIn posting: ongoing storytelling and thought leadership, usually 1-2 times
Blog posting: 500 word posts either on the company site, on LinkedIn (as an article) or as a guest blogger
Engagement support: surfacing a handful of strategic comment opportunities per week to develop relationships with customers, prospects and influencers (includes network development)
Artechulate can support in-house teams in resourcing corporate blogs to ensure they retain momentum and continue to drive SEO success, audience accrual and even lead generation.
Retainer-based and results-driven.
Supporting and resourcing content Marketing Campaigns
It is very common that amid intensive digital marketing campaigns, in-house teams need support in content production. Resources often too constrained to produce high quality and on-message content, and sometimes writing skills are limited within lean teams increasingly more focussed on technical skills such as data analysis and campaign design.
Artechulate has a proven track record in producing a wide range of content outcomes for organisations of all sizes and across many different industries, including SaaS, clean energy, FinTech, retail tech, HR tech and app development. These outcomes include Blog posts, Byline articles, Case studies, eBooks and White papers and Trend analysis reports.
Example content package
While the above content outcomes can of course be delivered as ad hoc and self-contained projects, they can also be delivered as part of a strategic programme of thought leadership within a monthly retainer. An example of which might be 1 long form article, white paper or eBook per month which can serve long-tail strategic objectives such as SEO and GEO momentum, lead generation and deal maturation. But to maximise the budget this can then also be ‘atomised’ into 4 LinkedIn posts per month to drive reach and engagement.