Insourcing projects or retained outsourcing
Artechulate’s services comprise both an insourcing and outsourcing model.
We believe social is best executed in-house. It's more sustainable, affordable and ultimately more authentic. But that's easier said than done. We've developed services that either help incubate it, or provide support where resources can't stretch to a full suite of activity.
The following are proven service models for how Artechulate can assist your business in either bringing an existing outsourced Social Media service in-house, or in kick-starting a new strategy internally.
- Social Media Audit
- Social Strategy Blueprint Development
- Social & Blog Incubation Programs
- Social Enablement Training
Artechulate can offer a number of outsourced services to manage certain activities on your behalf, until such a time that those activities can be brought in house. These proven outsourced services are charged on a retainer basis and managed through monthly meetings to review and adapt activity. They include:
- Executive Social Profile Management
- Social Community Management
- Blog Content Development Program
- Third Party “Affinity” Content Program
Social Media Audit – A quick appraisal of existing assets and activity with top line recommendations for improvement and a proposal/budget of Artechulate services to assist that improvement.
Strategic Social Blueprint Development - This proven and systematic process reveals not only the recommended Social Marketing and Communications strategy for a company or organisation, but also the practical methodology and resources required to implement it. The process is anchored on a series of Discovery meetings establishing overall Marketing and PR strategy as well as available content creation resources and existing activity appraisal.
Social Enablement Training – A modular suite of training workshops including a variety of modules such as social networking, personal branding and reputation management, Social content curation and development and corporate brand engagement. Project-based.
Blog Incubation Program - A block of on-site consultancy days designed specifically to kick-start a corporate blog strategy. Includes blog design assistance, blog content strategy development, blog content drafting and blogger enablement training and mentoring. Project-based.
Executive Social Profile Management – Based on an agreed strategy this program includes the ongoing curation of third party ‘affinity content’ (with a proven system for approvals), ghost posting, engagement monitoring and response execution, measurement and reporting. Can also include blog drafting. Retainer-based.
Social Community Management – Ongoing outsourced Twitter/LinkedIn account management including “affinity content” curation, ghost posting, engagement monitoring, response execution, community growth, reporting and measurement. Retainer-based.
Content Support Program – Ghost writing and posting of regular blog content (weekly, bi-weekly or monthly depending on budget.) guest post solicitation. Retainer-based.